Based out of Hyderabad, India, fashion pioneer Shravan Ramaswamy has created his own embassy for over 18 years in the cut-throat industry of fashion. What started off as passionate hobby for his family and friends as a teenager, eventually transitioned into his fashion label Shravan Kumar and Shravan’s Studio in Hyderabad at the age of 17. Known for his personal style niche of creating magical designs using the lavish variety of handlooms available in India, Shravan drives inspiration from the unusual and the beautiful. He strongly believes in giving back to the community and has been committed to holding an annual event (An Ode to the Weaves and Weavers – supporting the cause of weavers) for the last two years in hopes to continue every year. Few prime achievements in runway include: Lakme Fashion Week, Chennai Coimbatore, Ludhiana, Kochi and Vizag Fashion Weeks, Miss Hyderabad 2012 and Prann 2012.
I had the opportunity to pick at Shravan’s brain a bit. Here is the 411 on the designer who will be showcasing the finale show tonight at VFW tonight:
Q. What first inspired you to become a designer?
A. My first vision and inspiration was to see my mother dressed in a beautiful saree. How common and yet so unique.
Q. What does Fashion mean to you?
A. Fashion is a religion rather than a profession – it is the language of love, intimacy and depth. I believe that it is a “recurring cycle” … there is no good or bad fashion and one should wear clothing that suits their palette.
Q. Tell us a bit about your collection that you will be showcasing at VFW?
A. I will be showcasing a traditional South Asian collection that is ethnic and regal, inspired through the Indian Dancing god Nataraja on the 8 dynasties of India. My designs are created from different fabrics all throughout India such as: Kota tissue from Kota, Ikkat from Odisha, Kosa weaves from Chatisgadh, Kasav from Kerala, Kashida from Kashmir, etc …
Q. What advice do you have for aspiring designers?
A. We all have our own life to pursue, our own kind of dream to be weaving. We all have the power to make wishes come true, as long as we keep believing.
Truly an inspiration hey? … Its people like Shravan that inspire young artists, regardless of what profession or dream you are chasing to keep striving and really believe in yourself. It’s rare to come across someone that is successful beyond words, kind hearted and extremely humble; such a pleasure! I’m sure Mr. Kumar will definitely leave a significant imprint in Vancouver.
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